Between Heaven and Hell
© 1989- 2000 E.J. Gold
The Manifesto of Reductionism was launched at the Frankfurt International Book Fair in 1988 and has since been translated and published in French, German, Norwegian, Italian, Portuguese, Estonian, Lithuanian and Russian.
Members of the Grass Valley Graphics Group adhere to a common artistic philosophy known as the School of Reductionism.
BEFORE THE ARTIST
THERE IS THE ART
BEFORE THE ICON
THERE IS THE GESTURE
BEFORE THE GESTURE
THERE IS THE VISION
Man on the Cross III
© 1989 E.J. Gold
REDUCTIONISM
ASPIRES TOWARD A
VISION OF
ANOTHER REALITY
REDUCTIONISM
REDEFINES THE
RELATIONSHIP
BETWEEN ARTIST
AND ARTIFACT
REDUCTIONISM
EXPLORES NEW
FORMS OF
PERCEPTION WHICH
FORCE THE VIEWER TO
CONFRONT NEW
MODES OF
PERCEPTION WHICH
ARE USUALLY
UNCONFRONTABLE
Man on the Cross I
© 1989 E.J. Gold
Man on the Cross II
© 1989 E.J. Gold
EACH GENERATION HAS ITS OWN
PERCEPTUAL LIMITATIONS
THE JUXTAPOSITION
BETWEEN THE FAMILIAR AND
THE UNKNOWN PRODUCES A
DISCOMFORTING EFFECT
WHICH MANY VIEWERS SHY
AWAY
FROM, WHILE OTHERS
WILL SEEK THE NOVELTY OF
THE
EXPERIENCE
ALL PERCEPTUAL CHALLENGES ARE
A THREAT TO PERSONAL
INERTIA
IMPOSITIONS UPON THESE
LIMITATIONS HAVE THE
EFFECT
OF SHATTERING THE EGO'S
EQUILIBRIUM AND FORCING
IT
TO SEEK A NEW BALANCE
REDUCTIONISM IS
TIMELESS
FORCING THE
EXPERIENCE OF
UNCONFRONTABLE
PERCEPTIONS IS A WAY
OF ACTING ON THE
AWARENESS
AND
PERCEPTUAL
APPARATUS OF THE
VIEWER AND FORCING
ITS EXPANSION
THROUGH EXPOSURE
AND REPETITION